  RTML 101: The Unofficial Guide
To Yahoo! Store Templates (eBook)
- Learn the ins-and-outs of Yahoo! RTML
- Learn to create professional, automated stores
- Make your Yahoo! Store templates do what YOU want them to do
- Simplify the maintenance of your or your clients' stores
This is the RTML book most Yahoo! Store Designers and Merchants use to learn Yahoo's template language, RTML.
RTML 101 is the first and only book covering all aspects of working with and creating
custom Yahoo! Store templates. It includes a
complete RTML reference with explanations and examples.
Ever wanted to get away from the basic Yahoo! Store "template
look" and make your store stand out from all the other stores on the
Internet? Ever wanted to add features to your store
only to find out that it was impossible using the standard design interface? By
using custom templates, the possibilities are endless!
RTML is a proprietary programming language Yahoo Merchant Solutions (Yahoo! Store) uses to build
store templates. Templates are programs that create the web pages that make up
any Yahoo! Merchant Solutions Store. While the "door is open" to anyone (through the Advanced
Edit Interface in the Yahoo! Store Manager) to get to the templates and
change them, there is very little information available online on how to do this
and how RTML works. In addition, Yahoo! Merchant Solutions technical support does not cover
RTML and custom templates. Up until now, anyone interested in venturing into the
world of custom templates and RTML was left to his/her own devices to learn -
usually through trial and error. With RTML 101, you can learn the ins and outs
of RTML and Yahoo! Store Templates.
With
Merchant Solutions and
Store Tags, you can create store-enabled pages
using conventional web design tools such as DreamWeaver or FrontPage.
However, you must create every single item and section page manually. This is
fine if your store has only a handful of products and you are comfortable with
building web pages. However, if your store has hundreds or thousands of items,
building and maintaining a pure HTML-based store is not efficient. With RTML,
you can create one or more templates and all the pages will be automatically
created for you whether you have 100, 1000, or 10,000 items in your store.
Whatever is possible in HTML can also be done in RTML. Just look at these web
sites (all built using custom templates):
http://store.goodbirding.com,
www.usawallpaper.com,
or
www.alwaysdiscounted.com.
And if that's not enough, all the
sites featured on Merchant
Solutions' "Success Stories" pages were built using RTML and
custom templates!
Who is RTML for?
- Yahoo! Merchant Solutions users who want to build scalable storefronts
themselves.
- Yahoo! Merchant Solutions store owners who have custom templates in their
store -perhaps created by a third-party developer- who want to understand
what their store templates do
- Web designers who want to expand their services into the ever-growing
market of Yahoo! Stores. There are still very few professional web designers
who can build custom Yahoo! Stores the right way (using custom templates and
RTML.)
Click Here to see the
table of contents and the introduction (requires the Adobe Acrobat Reader
available free of charge. Click the logo below to get Acrobat.)
WE ENCOURAGE YOU to look at the table of
contents and the introductory chapter (both included here) to help you judge
whether this book is for you. Learning RTML is not effortless.
RTML 101: The Unofficial Guide to Yahoo! Store Templates is the first
complete guide that demystifies Yahoo! Store
templates, RTML, and custom types enabling you to take your
store to the next level and create unique and professional e-commerce web site.
Look at the following Yahoo! Stores to see the power of RTML:
245 7" x 9" pages
Adobe PDF
ISBN 0-9719663-8-9
By Istvan Siposs.
| Important: The book does not include
step by step instructions on how to turn the basic looking store into the
more complex looking one pictured in the animated ad on the home page, nor
do we make the assumption that your store looks like the basic store
pictured in the same ad. However, by learning RTML, you could turn a basic
store into a complex, more appealing one. For a step-by-step tutorial-type
book on how this web site (www.ytimes.info) was built, look at
Deconstructing Y-Times. |
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