Yahoo! Store Dynamic Keywords Insertion Tool

A well documented fact that when people perform a search on the Internet and click on a listing among the results, if the page that comes up has a title that matches the search term they were searching for, it is more likely they will stick around resulting in a better chance of a conversion than if the title is partially or completely different.

According to this reasoning, it is not enough that you optimize your page to score and come up high on the search results pages (SERPs), it is equally important that there is a visual connection between the page the visitor lands on and the search term he or she uses.

But how can you anticipate what search term a potential customer will use? You really can't. This is where our Dynamic Keyphrase Insertion Tool comes in. This smart addition to your Yahoo! Store sits in the background watching where each visitor is coming from into your store. If a visitor is coming from a Google, Yahoo, or Bing search page, the tool jumps into action figuring out the search term that lead the visitor to your online store and replacing the page title and the title tag (the title you see at the top of your web browser) with the search term used.

This minor addition to your Yahoo! Store can mean a huge difference in conversion allowing you to hold on to those hard-earned search engine hits.