It is now finally possible to track your conversions in Google Analytics by using the Google Analytics Connector
service from Monitus.net.
Google Analytics (http://analytics.google.com)
- formerly Urchin - is a full-featured web site analytics tool designed to track
everything about how people use your web site. The nice thing about it is that
it's free; the problem is that since it was introduced by Google, interest in it
was so high that now they can only accept sign-ups on a waiting list.
Nevertheless, if you aren't using it, go to
http://analytics.google.com to sign
into the head-tags variable of your store. With that in place, Google Analytics
starts to collect all kinds of information about how your visitors use the site.
You get a whole bunch of reports including demographics, navigation, browser
stats, etc. Google Analytics is also capable of collecting merchandising and
conversion rate information, although setting this up with the Yahoo! shopping
cart is anything but easy. There is a thread about this on the Turbify
Users' Forum at www.ystoreforums.com
(search for Analytics).
Two very useful reports you can get are the browser stats, and the keyword
reports. With the browser stats report you can find out what percentage of your
visitors go to your site over fast Internet connections, and at what screen
resolution they browse your store. This can be important if you are thinking
about redesigning your store. If the vast
majority of your visitors browse over high-speed Internet connections, then you
can make your pages richer by not worrying too much about download speed. And if
it turns out that most of your visitors have screen resolutions of 1024 x 768 or
higher, you can increase your layout size to fit a lot more information into the