Other Books Useful for Yahoo! Store Owners
Starting a Yahoo! Business for Dummies is an absolute must for anyone starting or already running a Yahoo! Store (Merchant Solutions). The author, Rob Snell is obsessed with conversion and with his recommendations found in this book, you'll be able to take your Yahoo! Store to a new level over and over again. Keep a copy next to your keyboard all the time!
If you are serious about boosting your sales through Google AdWords (and you should be!), then this book is a must. It covers everything from the basics through the most advanced aspects of advertising on Google.
You've made the decision to take your business online, but where do you go from here? Launching Your Yahoo! Business helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store
Probably the best book on Cascading Style Sheets (CSS). Using CSS you can do wonders to your store.
With Merchant Solutions, you now have access to server side scripting using PHP. Merchant Solutions accounts also include MySQL. This book is the best combination to learn or use both.
Great book on web site usability. Teaches you what to pay attention to in order to make your web site easy to use.
Learn how to improve the usability of your web site's (store's) home page.
One of the best references to help you choose the correct color combination for your online store (or web site in general.)
An all-time classic. A terrific thesaurus of words and phrases that make your customers hit that "Place Order" button.
...well not quite in 24 hours but definitely within a few days. This is an indispensable book for anyone wanting to learn how to create those snazzy banners, buttons, and ads for your store.
Don't let the title fool you... If you are just starting your online business or consider starting one, read this book.