How to sign up with Yahoo! Merchant Solutions (Yahoo! Store
To open a Yahoo! Merchant Solutions / Yahoo! Store
account, go to http://smallbusiness.yahoo.com/merchant/
. Select the package that's appropriate to your business and click the "Sign Up" button.
What do I need to open a Yahoo! Merchant Solutions / Yahoo! Store
You will need a domain name (this will be your store's web address) and a Merchant Account. As part of the sign-up process, you can either register a new domain name, or, if you already have a domain name you want to use, you may transfer it to yahoo.
Do I have to sign up with Paymentech as my Merchant Account?
No. Yahoo! is affiliated with Paymentech, but you can use other merchant account providers. If you want to process credit card transactions through your Yahoo! Store
, you need a Merchant Account that is FDMS-compatible. You can ask your current Merchant bank if their account is compliant. Or, if you have another merchant account and your own processing software, you can run the credit cards on your software, separately from your Yahoo! Store
. Those who purchase our Yahoo! Store Tips and Tricks
book are entitled to specials discounts from InnovativeMerchant.com, another Yahoo! Store
-compatible credit card processor. Or check out Capital Merchant Solutions
. You will save a lot of money in your monthly credit card processing fees.
How can I build my Yahoo! Store
With a Yahoo! Merchant Solutions account, you actually get two web sites: one is a template and store editor-based site, and another, conventional web hosted site. You have the choice to build your store-front on one or the other (or both!) If you only have a handful of products to sell and know how to use third-party web design programs such as DreamWeaver, Microsoft FrontPage, or Yahoo! SiteBuilder, setting up your store on the web-hosted account is probably the better choice. With this approach, you have absolute full control over the layout of your store, but you have to create every page manually (or use Yahoo!'s DreamWeaver extension free of charge at http://smallbusiness.yahoo.com/merchant/dmx.php
.) If, however, you have hundreds, or thousands of products, you should really go with the Yahoo! Store
Editor. The Yahoo! Store
Editor is based on templates, which are written in Yahoo! proprietary template language, RTML
. You can learn to create RTML
-based stores from our publications here (especially RTML 101
or Custom Templates Now!
), or you can hire a professional Yahoo! Store
design firm. We at Y-Times have been building Yahoo! Store
s since 1999 and have more than 300 stores under our belt. Or, you can go to the Yahoo! Store
users' group at www.ystoreforums.com
and ask other Yahoo! Store
merchants for references. Selecting the right Yahoo! Store
designer pays off in the long run. Conversely, hiring the wrong or inexperienced designer can cause you headache, time, and money, so do your homework! Before hiring a designer, ask for references, and follow up on those references.
How can I add my products to my Yahoo! Store
It depends on how your store was built. If you built your store on the hosted site (not with the Yahoo! Store
editor), then you click on Catalog Manager in the Store Manager screen and add your products there manually or by uploading a CSV (comma-delimited text) file. If you built your store using the Yahoo! Store
editor, then you can go to the Editor and add your products there manually, or by uploading a CSV file in the editor under "Database Upload
I have thousands of products, how can I upload the product images?
Besides manually uploading each image, there is also a function called the "Multiple Image Upload". You can find more information on this at http://help.yahoo.com/help/us/store/edit/advanced/advanced-07.html
How do I open my store for business?
Once you set up everything and are ready to conduct business, in your store manager screen, click the "Checklist" link at the top. It will tell you what you need to do in order to open the store for business. Once you submit your store to Yahoo! for opening, it usually takes a couple of days for your store to be open.
How can I get my stores on the search engines?
You can go to the major search engines (Google, MSN, etc) and submit your store's domain manually. However, manually submitted links can take up to 2 months to get indexed by the major search engines. A quicker and more efficient way is to get another, already indexed site, to add a link to your store on their site. The search engines then will pick up your store the next time they "crawl" the already indexed site.