Abandoned Cart Recovery
- Product Reviews
What is an Abandoned Cart?We talk about cart abandonment when an online shopper adds products to the shopping cart and leaves the site without completing the purchase. According to recent statistics, nearly 70% of online carts are being abandoned by shoppers... 70%!
Considering how much work you have to do as an online merchant in order to convince your online customers to even get to the cart page in the first place, it's a pity that all of that effort goes down the drain when the potential customer then leaves the cart and your site without completing their purchase.
There are ways to try to hold on to these potential customers, for example by using so called exit intent popups, where you offer some sort of a deal or discount when the user tries to leave the page. However, if you can at least get the visitor's email address, then there is a way to get in touch with them automatically to remind them about their orphaned shopping cart.
Abandoned Cart RecoveryOur Abandoned Cart Recovery service does just that. Once the email field is filled out (and the form doesn't need to be submitted or saved), the email address is automatically saved in a database on your server along with the shopping cart details. If the visitor then leaves without completing the purchase, after a set amount of time (configurable by you) an email will be sent out to the visitor reminding them of the cart they left. This email will show the cart contents along with some text that you can edit. If they click the link to retrieve their cart, they will be sent to the cart page where they can complete their purchase.
If the visitor doesn't respond to the first email, you have the option to automatically send up to two more reminders, after which the cart is considered lost.
While there are a number of abandoned cart recovery services available to Yahoo stores, ours also works across devices without the customer having to log in. This means that if the visitor left the cart on their mobile phone but later recovers the cart on their laptop, they will see the exact same cart and can continue checking out right there.
Offering Incentives via Single-Use CouponsOur cart recovery system also allows you to upload a single-use coupon file you can generate from the Yahoo Store Coupon Manager. Then, you can configure the cart recovery emails to include a coupon code as an extra incentive for your visitors to check out!
Is it worth it?Absolutely! Statistics say that close to 50% of abandoned cart emails are opened, roughly 20% of these are clicked on, and 50% of those who clicked will end up purchasing. These are orders you would definitely lose if not for Abandoned Cart Recovery.
Most Abandoned Cart Recovery services charge either an ongoing fee or a revenue share of the recovered carts. Ours works like an "add-on": for a one time fee we install it on your server and hook it up to your Yahoo Store's checkout, so the add-on will pay for itself within a set amount of time.
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