Yahoo! Store Mailchimp e-Commerce Integration

Yahoo! Store Mailchimp e-Commerce Integration - Click to enlarge
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Are you using Mailchimp for your newsletter and contact needs? If so, you may have heard that Mailchimp can integrate with various e-commerce providers to offer enhanced e-commerce capabilities such as abandoned cart emails, or emails with products available for purchase, etc. Mailchimp has readily available connections to a number of e-commerce platforms listed here, but Yahoo! Store is not one of them.

That doesn't mean, though, that you cannot have your Yahoo! Store connected and use Mailchimp to its full potential. We can connect your Yahoo! Store to your Mailchimp account so you can get the most out of your Mailchimp subscription. For a low one-time fee, we can wire up your Yahoo! Store to Mailchimp and from then on, carts, orders, and customers from your Yahoo! Store will be sent to Mailchimp so you can send out automatic abandoned cart emails, or segmented messages to your customers.

You can read more about e-commerce segmentation on Mailchimp here.

(Please note, this service is to integrate your Yahoo! Store with Mailchimp's e-commerce capabilities. If you need to connect contact or newsletter signup forms to your Mailchimp account, contact us and we will give you a quote separately.)

What can you do once your store is connected to Mailchimp e-commerce?

Mailchimp offers a wide range of e-commerce services once your store is connected. Here are just a few things you will be able to do:

  • Send Mailchimp emails to targeted, segmented customers based on purchase history or demographics.
  • Add product recommendations to your emails using data-based recommendations.
  • Automate emails such as welcome messages, abandoned cart notifications or customized order confirmation emails.
  • Use Mailchimp's Ad Builder to create Facebook, Instagram, or Google retargeting ads.

Questions & Answers about Yahoo! Store Mailchimp e-Commerce Integration

How does this work for abandoned carts?
Technically, it works like this: every time someone adds something to the cart, that cart and its contents sent to mailchimp along with the cart ID. If the customer checks out and completes the order, then our connector matches that order up to the previously saved cart and deletes that cart from mailchimp. Then, in the abandoned cart admin area in Mailchimp, you can set up the email, along with some parameters, like how long to wait before sending out the email.

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