Make More With Your Yahoo Store - Seminar Series

Make More With Your Yahoo Store - Seminar Series - Click to enlarge


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Join recognized Yahoo! Store experts and authors Istvan Siposs, Rob Snell and Michael Whitaker and fellow Yahoo! Store merchants for this exciting new seminar.

During this intensive 2-day event (one day class + half day lab) we will be focusing on strategies and tactics to help you run a more profitable Yahoo Store.

Topics covered include:

  • Best practices to set up your store
  • Best layout practices
  • Building buyer confidence
  • Converting keywords into CASH
  • Converting more of the browsers you have into buyers
  • Directing traffic that turns into sales
  • Optimizing Yahoo! Stores for search engines
  • Buying your way to the top with paid search ads (Google Adwords, Overture)
  • Tracking how you are doing (stats)
  • Researching competitors
  • Tips and tricks to make your site more usable
  • Marketing tips: coupons, trackable links, email marketing
  • "How I took a real Yahoo Store from $15,000 a year (gross sales) to over $1.5 million a year in less than three years time." by Rob Snell
  • And more!
"I got a ton out of this.

I have to filter the class info for each site I am working on, whether it's "product centric" or "information centric" and then apply the tips accordingly. But the idea of sending a searcher into the site calling NSEARCH functions was the bombshell. Duh. With our informational site, there is no correct landing page to drop them off at, and this solves that problem well.

I think you covered the topics you planned on covering very well certainly the book has lots of tips. I walked away with new knowledge that will return a very nice investment on the time and money I spent attending.

Operating a yahoo store is still one of the big secrets out there for small businesses who want to have a web site with checkout system. Your class and reference books give the regular guy a good look under the hood to show us how to increase the horsepower easily.

Elliot, San Diego, CA

Read more testimonials...
Included FREE Bonuses:
Every attendee will receive:
- A comprehensive guide that includes all worked examples and topics covered in the seminar
- A free copy of Rob's "Starting a Yahoo! Business for Dummies" book
- Istvan and Mike's "Yahoo Store Tips and Tricks" book.
- 10% off any software at
- Free Order Checker with the purchase of Order Processor
- 1 Free Month of Store Backup and Feeds Service


Day 1 - 9.00am to 4.00pm: classroom-style instruction. Registered attendees only.
Day 2 - 9.00am to 4.00pm: hands on instruction in a PC lab. (Half of registered attendees will attend the morning session, while the other half the afternoon session. Labs seat 18 people.)

Continental breakfast, lunch and afternoon snacks are included on both days.

Who will benefit?

  • Yahoo! Store owners
  • Yahoo! Store designers


A basic familiarity of managing a Yahoo Store is assumed. A knowledge of HTML would be beneficial would be useful, but is not required. Templates and RTML will not be covered.

About the instructors:

Rob Snell has extensive Yahoo! Store experience with both family-owned stores and consulting clients. The Snell Brothers have designed, developed, marketed and/or maintained hundreds of Yahoo! Store s that have generated millions and millions of dollars in online sales. He posts in his blog ( on a regular basis. Rob was recently selected by Wiley Computer Publishing to write the book " Building a Yahoo Business For Dummies" which is scheduled to be released in March 2006.

Istvan Siposs is an independent computer consultant. He is a Yahoo! Store designer registered with Yahoo!'s Designer Referral Program. He has been a software developer since the early nineties, has been developing web sites since 1993 and Yahoo! Store sites since 1999. He is a recognized Yahoo! Store expert, established author in the field of Yahoo! Stores, and a frequent contributor to the Yahoo! Store Forums at . He has a degree in Computer Science from the University of California at Berkeley.

Michael Whitaker is a Yahoo Store consultant based in the Bay Area, California. As founder of Monitus LLC, a Yahoo Store development firm, Michael brings several years of experience in designing and developing Yahoo Stores. A recognized expert in the field, he teaches Yahoo Store seminars and has published a popular guide to the Yahoo Store template system. Michael has a degree in Mechanical Engineering, and a Masters in Operational Research from the London School of Economics.

Dates and Location

Thursday, April 6, 2006. 9AM - 4 PM.
Friday, April 7, 2006. 9AM - 4 PM.

300 North Continental Blvd.
Continental Plaza
Suite #590
El Segundo, CA 90245
(310) 364-0116

Visit for directions, special hotel rates and recommendations.

Thursday, April 27, 2006, 9AM 4PM
Friday, April 28, 2006, 9AM 4PM

33 New Montgomery
Suite 350
San Francisco, CA 94105
(415) 546-3811

Visit for directions, special hotel rates and recommendations.

Cancellation and refund policy

Cancel 2 weeks before the event for a full refund or one week before for a 50% refund. We are sorry but we cannot issue a refund for cancellations less than seven days prior to the seminar.

We reserve the right to cancel classes if necessary. Classes and dates are subject to schedule change and are limited in size. Our liability is limited to the course fee only.


If you have any questions about the seminars, please contact:

Space is very limited so sign up early to reserve your space.

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